Trendsetter in Behavioral Change in Climate Action

The Intergovernmental Panel on Climate Change (IPCC) Special Report on 1.5 degrees Celsius (°C) sends a clear message when it mentions that “We need behavioural change, not climate change”. Humans are creatures of habit and that is what makes addressing climate change additionally challenging. It is widely felt that behavioural change is largely neglected in analyses of climate change mitigation for meeting international targets, despite the necessity. Despite the fact that there are several promising technologies and innovations out in the climate field, none of them can be

DACA 2022 - 'Trendsetter in Behavioral Change in Climate Action' recognizes entities that push the boundaries in an effort to change identified undesirable behaviours or habits that have detrimental environmental consequences. This could be taking several forms of interventions for instance: – related to single-use plastic consumption; unsustainable travel patterns; energy consumptions, wasteful food consumption patterns or any other habits that are considered to have an environmental cost. Initiatives will be rewarded for addressing reductions in carbon emissions, water wastage, food waste, air pollution, fossil fuel use and/or general resource use, as well addressing wider concerns around waste generally.

Who can participate?

This award is open to innovative programmes, interventions or ongoing activities that have successfully resulted in environmental behaviour change of its target audience(s). This award is open to any organizations that have successfully demonstrated that they delivered the desired behavioural change in their target group.

While there are several ways to drive changes, the judges will specifically be looking at quantifiable aspects that provides the evidence for its accomplishment. The judges would be looking for evidence of verifiable reductions in the undesirable behaviours targeted/increase in desired behaviours targeted; whether they be measured in carbon emissions reductions, energy reductions through demand response, reduction in water consumption, water saved, food waste reductions and/or waste generation reductions or through changed attitudes and stated new behaviours. These can be achieved through a variety of approaches to achieving behavioural change; the degree of innovation in delivering the initiative; the use of awareness raising through traditional and social media to promote efforts amongst the target audience; integrating these new desirable behaviours and helping to ‘normalize’ them.

The time frame for this environmental behaviour change award is for activities undertaken in the year 2021 or ongoing.

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